Back to Work
2024 / Product & Packaging
Prevo PR Package
Rebranding campaign PR package concepts
Role
Packaging Designer & Concept Developer
Duration
1 month
Year
2024
Category
Product & Packaging
Overview
Prevo's product rebranding campaign required PR packages for influencer distribution with fresh creative approach.
The Challenge
Differentiating from previous PR package while effectively communicating new brand identity and generating excitement.
The Approach
Developed three distinct conceptual approaches, each with unique design language, unboxing mechanics, and experiential journey. Provided multiple options to align with campaign strategy and budget considerations.
The Outcome
Three compelling PR package concepts offering strategic flexibility, each effectively communicating Prevo's new brand identity through differentiated experiential approaches.
PR PackagePackaging DesignConcept DevelopmentRebrandingCampaign Design
