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2024 / Campaign & Retail
Evolene Gondola
Custom gym retail shelving design
Role
Furniture & Retail Designer
Duration
1.5 months
Year
2024
Category
Campaign & Retail
Overview
Brand activation requiring custom gondola (retail shelving) for Evolene partner gyms.
The Challenge
Designing functional, cost-effective retail furniture from scratch that maximizes product display while maintaining strong brand presence.
The Approach
Conducted extensive research, developed three distinct gondola concepts with varying designs, materials, structures, and marketing approaches. Considered product placement strategy, material costs, production feasibility, and brand impact for each concept.
The Outcome
Three comprehensive gondola design solutions offering strategic flexibility in material selection, budget, and brand expression, ready for gym retail environment implementation.
Retail DesignFurniture DesignBrand ActivationProduct DisplayProduction Planning
