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2024 / Campaign & Retail
Evolene Floor Display
In-store point of sale branding
Role
Retail Designer
Duration
3 weeks
Year
2024
Category
Campaign & Retail
Overview
Brand activation project utilizing in-store floor displays with competitor products present in shared space.
The Challenge
Making Evolene products stand out in competitive retail environment where multiple brands share the same display unit.
The Approach
Developed strategic, out-of-the-box branding approach incorporating wobblers, mini signage, framers, and eye-catching marketing taglines. Focused on creating visual hierarchy and attention-grabbing elements that differentiate from competitors.
The Outcome
Distinctive floor display branding that successfully draws customer attention, increases product visibility, and drives purchase consideration in competitive retail setting.
Retail DesignPoint of SaleMarketing StrategyVisual MerchandisingBrand Activation
