Companion
Windows AI assistant brand identity & product design
Creative Generalist
3 months
2025
Brand & Identity
Overview
Companion is a Windows AI assistant requiring brand development from ground zero to establish market presence and user trust.
The Challenge
Creating a brand identity that balances technological innovation with approachability, suitable for both technical and general audiences.
The Approach
Led complete brand exploration including logo brainstorming, color psychology research, typography selection, website design, and comprehensive UI/UX design for the Windows application. Ensured seamless brand experience across digital platforms.
The Outcome
A cohesive brand identity that successfully communicates AI capabilities while maintaining user-friendly appeal, complete with functional website and intuitive application interface.
